Mini But Mighty: Creative Ways to Use DL Brochures

When it comes to print marketing, bigger isn’t always better. The humble DL brochure (that’s 99mm × 210mm, if you’re pulling out a ruler) may be small in size, but it packs a serious punch when used right. Pocket-sized, postbox-friendly, and perfect for slipping into someone’s hand, these little guys are marketing’s secret weapon.

Here are some fun and clever ways to put them to work:

1. Menus That Travel with Your Customers

DL brochures are perfect for takeaway or café menus. They’re compact, easy to hand out, and fit neatly into handbags or glove compartments, making it super easy for customers to keep your menu close for their next craving. Add a QR code for online ordering and you’ve got convenience on tap.

Above: A4 Folded to DL Menu

2. Event Programs & Schedules

Running a market, festival, or community shindig? DL brochures make perfect pocket-sized programs. Pack them with a timetable, a venue map, and maybe even a cheeky sponsor ad or two, all without weighing anyone down with a chunky booklet.

3. Special Offers & Coupons

Slide a DL flyer with a discount code or loyalty stamps into bags, letterboxes, or mailers. They’re small enough to be budget-friendly, but still big enough to shout “grab this deal before it’s gone!”

4. Company Profiles

First impressions count, and a DL brochure makes for a slick, no-fuss way to introduce your business. Highlight your services, share your story, and show off a few photos. Perfect for trade shows, networking events, or sneaky leave-behinds at your favourite coffee shop.

Above: 4 Page DL Flyer

5. Travel & Tourism Guides

Hotels, visitor centres, and tour operators love DL brochures because they’re easy to pop in display racks and perfect for a quick “must-see” hit list. Add glossy finishes or spot gloss to give them that “holiday sparkle.”

Above: 8 Page DL Flyer

Design Tips to Make Your DL Stand Out

• Keep it focused – It’s small, so don’t overstuff it.

• Go big on visuals – Great photos or graphics will do the heavy lifting.

• Feel matters – Premium stocks and finishes make people want to keep it.

Bottom line? DL brochures might be mini, but they’re mighty when it comes to making a big impression. Whether you’re serving up menus, mapping out events, or handing out your company story, we’ll help you nail the look and feel at PrintPup.au.